Logo Hidden Messages
- Does a logo communicate a particular meaning or feeling? How? Yes all logos need to communicate the meaning of the product they are designed for. The Logo needs to attract it's target audience, be recognisable, Individual and stand out from its competitors.
- Does a logo include a (hidden) symbol or message? Yes almost all logos have a hidden symbol or message to make them stand out from others.
- Does a logo use particular colours to communicate a meaning/mood/atmosphere/emotion? Colours communicate in logos yes RED for example is Danger (meaning) Hot (atmosphere) Love (emotion). While Blue is seen as Cold (atmosphere) Depressed (blue mood). Black is Dark (mood) Death (emotion)
- Does a logo include particular shapes used to convey a mood/emotion? As can be seen in the examples above Shape can portray Mood/Emotion in a logo design. In the Kolner Zoo logo they use shape well using animal shapes to create the green elephant (mood) it makes you want to visit to see the animals.
Logo's and their colours
Red can focus and help make a person’s work more accurate while Blue can spur creativity.
RED
Red is often associated with the heat of sun and fire and is considered a high-arousal color, often stimulating people to take risks, according to color think tank, Pantone. It has also been shown to stimulate the senses and raise blood pressure, and it may arouse feelings of power, energy, passion, love, aggression, or danger YELLOW
Yellow is often associated with the heat of sun and fire and is considered a high-arousal color. It may stimulate feelings of optimism and hope or cowardice and betrayal. PURPLE
Purple is generally considered a low-arousal color. It may stimulate feelings of spirituality, mystery, royalty, or arrogance. |
The research into color is not a new phenomenon. It can be traced to works that are hundreds of years old. One of the most relevant today remains “Theory of Colours” by Johann Wolfgang von Goethe, which was first published in 1810. Taken from designshack.net The images of colour in logos were taken from www.fastcompany.com BLUE Blue is often associated with the coolness of the sea and sky. It has been shown to calm the senses and lower blood pressure. It may stimulate feelings of trust, security, order, and cleanliness. GREEN
Green is often associated with the coolness of leaves. People often associate it with nature, health, good luck, and jealousy. ORANGE
Orange is often associated with the heat of sun and fire and is considered a high-arousal color. It may stimulate feelings of energy, balance, and warmth. |
Taken from ... www.entrepreneur.com/article/232401
Close your eyes and picture McDonald's famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today?
The color of some logos is more powerful than the logos themselves -- think the red of Coca-Cola or the pink of Barbie or the rainbow colors of Google.
http://www.logocritiques.com/resources/color_psychology_in_logo_design
Purple
The Hallmark company uses the slogan “When you care enough to send the very best.” The use of the color purple in the logo supports the marketing message of the company. It implies royalty, expense and sophistication which is reinforced by the crown icon that hovers over the type.
Close your eyes and picture McDonald's famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today?
The color of some logos is more powerful than the logos themselves -- think the red of Coca-Cola or the pink of Barbie or the rainbow colors of Google.
http://www.logocritiques.com/resources/color_psychology_in_logo_design
Purple
The Hallmark company uses the slogan “When you care enough to send the very best.” The use of the color purple in the logo supports the marketing message of the company. It implies royalty, expense and sophistication which is reinforced by the crown icon that hovers over the type.
Black
Authority, Bold, Classic, Conservative, Distinctive, Formality, Mystery, Secrecy, Serious and Tradition
Black is technically, the absence of all color. It’s a powerful and conjures authority, boldness, elegance and tradition. Black can be found in many logos for its boldness, simplicity and sophistication.
Authority, Bold, Classic, Conservative, Distinctive, Formality, Mystery, Secrecy, Serious and Tradition
Black is technically, the absence of all color. It’s a powerful and conjures authority, boldness, elegance and tradition. Black can be found in many logos for its boldness, simplicity and sophistication.
BLUE
Authority, Calm, Confidence, Dignity, Established, Loyalty, Power, Success, Secure and Trustworthy
Blue is calming and can stir up images of authority, success and security. Most people can say they like at least one shade of blue. It is probably the most popular color in logo design and can be seen extensively in government, medical and fortune 500 company logos.
Authority, Calm, Confidence, Dignity, Established, Loyalty, Power, Success, Secure and Trustworthy
Blue is calming and can stir up images of authority, success and security. Most people can say they like at least one shade of blue. It is probably the most popular color in logo design and can be seen extensively in government, medical and fortune 500 company logos.
So this has been an insight to the way that colours can dictate the mood of your logo's. Blue is the cool, business like colour that is used by :- Facebook, Twitter, Dell, Oral-B & Ford to mention a few. This gives their Logo's a sense of Loyalty, Style, Success & Confidence. While Red is used by :- Coke-Cola, Lego, McDonalds & Kellogg's, this colour gives the logos a sense of Energy, Passion, Power & Love. The colours dictate the mood of the logo and are very important in the design of a logo. You would not have a water board logo in red as this is the opposite to what it is.
Logo's come in all shapes and forms, Shape is also a factor in logo's this can define a good logo from a bad one.
One thing that your logo needs to do is to work in different sizes (scale) from large to small it needs to be recognisable and to be able to be used in different media :- Magazines, Flyers, Letterheads & on Computers.
Logo's are everywhere in our lives on out breakfast table cereal packs to our late-night TV stations.
The key to success of a logo is simplicity - very important!
Logo's come in all shapes and forms, Shape is also a factor in logo's this can define a good logo from a bad one.
One thing that your logo needs to do is to work in different sizes (scale) from large to small it needs to be recognisable and to be able to be used in different media :- Magazines, Flyers, Letterheads & on Computers.
Logo's are everywhere in our lives on out breakfast table cereal packs to our late-night TV stations.
The key to success of a logo is simplicity - very important!